Bill Menzel – Strategic Restaurant Consulting

YOUR SUCCESS IS MY SUCCESS”

I have been fortunate to work with some of the smartest people in the restaurant industry and they have taught me a lot. I believe that:

Marketing should be part of a comprehensive business plan that integrates the key goals and elements of the organization;
Strategy starts with assessing your competitive position and forecasting the market;
Menu engineering is the key to successful positioning;
Building awareness, trial, frequency, loyalty and brand advocacy should be specified goals and measured by day part and key business segments;
Effective advertising creates an emotional connection with the guests —and helps motivate the employees to provide superior hospitality and quality;
Marketing planning should be a dynamic process that continuously adapts to new learning about the customers, competitors, economy and financial results;
Flexibility and speed are essential to prosper in today’s world and the marketing team should be key change agents in the organization.

I enjoy contributing to the success of an organization and building a Brand, and welcome discussing your business needs.

Sincerely, Bill Menzel